Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)
In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople.
While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company - and his entire profession - was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.